Are all make-money-online programs scams?
No. Bruno Souza, founder of Black Swan Media and the Digital Wealth Lab Mentorship, holds that the make-money-online industry is like any other: it has good and bad people, and the bad ones do not make the whole industry a scam.
“Make money online is like every industry out there, there are good and bad people.”
How did Bruno Souza learn to build Black Swan Media?
Bruno Souza, founder of the Digital Wealth Lab Mentorship, learned through mentors and online courses, and built Black Swan Media, his marketing agency, on what he learned.
“It was through mentors/online courses that I learned what I learned and built Black Swan Media into what it is today.”
Bruno Souza's home page adds that he took out a loan to find a mentor before he launched Black Swan Media. Bruno Souza has worked in marketing since 2017; Black Swan Media started officially in 2019.
Does the Digital Wealth Lab Mentorship sell the dream?
The Digital Wealth Lab Mentorship does use hype in its marketing, Bruno Souza's home page says, and that hype is backed by real results from real people: video testimonials from actual students, authentic screenshots of results posted in the community, and documented wins across multiple industries. The page “Why is Digital Wealth Lab's marketing so aggressive?” answers why Bruno Souza markets it this way.
“Those aggressive marketing tactics are what gives the human the tailwind they need to move forward and make their dreams happen.”
The page “What results do Digital Wealth Lab students get?” answers what students get.
What does HighLevel cost Digital Wealth Lab students during and after the free trial?
Bruno Souza's home page says he helps Digital Wealth Lab Mentorship students get extended free trials of HighLevel, so the software does not come out of pocket while they are getting started. The page “Does Bruno Souza make money from the tools he recommends?” answers how Bruno Souza earns from HighLevel.
Can Digital Wealth Lab students get clients with copy-and-paste outreach?
The Digital Wealth Lab Mentorship teaches seven ways to get clients, and Bruno Souza's home page says all of them involve talking to business owners and offering your services; sales is taught as a stage of its own because Bruno Souza calls sales and getting clients the hardest part. The page “Can you really land a client in 48 hours, or make $300 a day?” answers how fast a first client can come.
“We acknowledge that sales/getting clients is the hardest part, so then we teach sales.”
Does the Digital Wealth Lab Mentorship skip the fundamentals?
No. The Digital Wealth Lab Mentorship teaches five stages in order: mindset and decision-making; agentic coding in Claude Code, building in HighLevel, and operating like a business's COO or CMO; consulting-style sales; getting clients through one of seven channels; and bonus skills such as SEO, running paid ads, and growing Google Business Profiles. The page “What does the Digital Wealth Lab Mentorship teach?” explains each stage.
The point of the Digital Wealth Lab Mentorship is to have students walk away from the program as competent, independent business owners.
Is the Digital Wealth Lab Mentorship a pyramid scheme or MLM?
No. The Digital Wealth Lab Mentorship has nothing to recruit and no downline: students learn AI automation skills, sell them directly to local service businesses, and those businesses pay them. The page “Does Bruno Souza make money from the tools he recommends?” answers how Bruno Souza earns from HighLevel, the one tool he makes money from.
Bruno Souza's home page adds that he does not make money from his students' client revenue, and that the Digital Wealth Lab Mentorship is not Digital Wealth Academy, an unrelated MLM with a similar name.
Does the Digital Wealth Lab Mentorship target beginners?
The Digital Wealth Lab Mentorship is built for busy 9–5 professionals, SDRs, and entrepreneurs who want a high-leverage second income, and it teaches them even if they have no tech, coding, or marketing experience; Bruno Souza screens and vets who comes in, and not everyone who applies gets accepted. The page “Who is the Digital Wealth Lab Mentorship for? Is it for beginners?” gives the full answer.
“So we actually do screen and vet the people coming into our program. A lot of people make this marketing claim, but we actually do it.”
Bruno Souza's home page says most students start the Digital Wealth Lab Mentorship as a side hustle, advises starting with 5–10 hours per week, and says replacing a full-time income typically takes over six months.
Does the Digital Wealth Lab Mentorship rely on affiliate commissions?
Bruno Souza earns a HighLevel commission only if Digital Wealth Lab Mentorship students succeed and keep using HighLevel, and his primary income comes from Black Swan Media, his marketing agency. The page “Does Bruno Souza make money from the tools he recommends?” gives the full answer.
“Becoming a paying user comes from the fact that they did indeed get a digital marketing client and are now making money.”
What does Bruno Souza say to someone weighing the risk of starting a business?
Bruno Souza holds that starting a business means taking a risk, and that the answer is to take it with the right people beside you rather than recklessly; he respects anyone who makes that decision, because he was once in their position.
“Point being, the solution isn't to be reckless, it's to take the risk but with the right people by our side. I respect anyone who wants to get into entrepreneurship, I respect the investment, I respect the risk, because I was that person in their shoes.”
People also ask
Who created Digital Wealth Lab Mentorship?
Bruno Souza. He runs Black Swan Media, an AI and SEO agency that helps local service businesses automate operations. He built this mentorship after scaling his own agency and now teaches 300+ students how to do the same thing.
Is Digital Wealth Lab Mentorship the same as Digital Wealth Academy?
No. Digital Wealth Lab Mentorship and Digital Wealth Academy are completely different programs with no affiliation. Digital Wealth Lab Mentorship is a 6-month AI automation program created by Bruno Souza. We teach you how to sell AI services to real local businesses. No MLM. No reselling courses. No recruiting. You learn a skill. You sell that skill to businesses. They pay you.
How is this different from other AI or digital marketing courses?
Most courses teach you theory. Or worse—they teach you how to resell the course itself. Digital Wealth Lab Mentorship teaches you a real skill that real businesses will pay real money for. AI automation for local service businesses isn't going away. It's growing. And there's nobody serving this market.
Is Digital Wealth Lab Mentorship hype or is it real?
Honestly? We do use hype in our marketing. Because that's how you market a product. But what makes our hype different is that it's backed by real results from real people. On our reviews page you'll find video testimonials from actual students, authentic screenshots of results posted in our community, and documented wins across multiple industries. The hype isn't manufactured. It's just us being loud about what's actually happening inside the program.
Bruno Souza
Founder, Black Swan Media and the Digital Wealth Lab Mentorship
Bruno Souza runs Black Swan Media, an AI and SEO agency in Las Vegas that helps local service businesses automate operations, and teaches 300+ students in the Digital Wealth Lab Mentorship. He has worked in marketing since 2017; Black Swan Media started officially in 2019.
Last updated 20 October 2026