What are the five stages of the Digital Wealth Lab Mentorship?
The Digital Wealth Lab Mentorship teaches five stages, in this order: mindset, technical skills, sales, getting clients, and bonus skills.
- 01MindsetIdentity and decision-making
- 02Technical skillsAgentic coding in Claude Code, building in HighLevel, and operating like a business's COO or CMO
- 03SalesConsulting-style selling
- 04Getting clientsOne of seven ways, matched to you
- 05Bonus skillsSEO, running paid ads, and growing Google Business Profiles
Why does the Digital Wealth Lab Mentorship start with mindset?
The Digital Wealth Lab Mentorship starts with mindset because Bruno Souza holds that even the best plan fails when a person's identity is not yet one that can carry it out, so stage one works on identity and decision-making before any technical skill is taught.
“The example that I give is that you can get the best personal trainer in the world, they can give you the best workout plan, and dieting plan. If you're not the kind of individual that can execute on it - if your identity is not there yet, then you're not going to get the desired results.”
“So the program opens up by reshaping identity and decision making (which is the core thing that determines what direction in life we go) and sets the students up for success.”
What technical skills does the Digital Wealth Lab Mentorship teach?
The Digital Wealth Lab Mentorship teaches stage two in three parts, in this order: agentic coding in Claude Code, building in HighLevel, and operating like a business's COO or CMO.
Claude Code is an AI assistant that writes and runs code from plain-English instructions. HighLevel (GoHighLevel, often called GHL) is an all-in-one marketing platform for businesses.
“First, Claude Code/agentic coding - this is to make the student potent both in the AI job market and as a solopreneur.”
The HighLevel part of stage two covers its sub-skills, the work a student does for a client:
- web design
- SMS marketing
- CRM build-outs
- AI agents built for clients
Alongside HighLevel, stage two teaches students to operate like a business's COO or CMO.
What is the Digital Wealth Lab Mentorship's “business doctor” approach?
The business doctor approach is how the Digital Wealth Lab Mentorship teaches students to work with a client: diagnose what is holding a business back from growing, then build the fix, instead of only telling the owner what to do.
“We take a business doctor approach, meaning we diagnose businesses to see what's holding them back from growing and then deploy the right solution to fix it - it's like a consultant but with the extra perk that we don't just tell people what to do, but we can go and fix things. This is very different from the traditional SAAS/GHL model.”
How does the Digital Wealth Lab Mentorship teach sales?
The Digital Wealth Lab Mentorship teaches sales in stage three. Bruno Souza calls sales and getting clients the hardest part, so students learn consulting-style selling: offering a solution to a problem the business already has, rather than pitching a product.
“We acknowledge that sales/getting clients is the hardest part, so then we teach sales - how to do consulting-type selling which is really low pressure/easy as we're not pitching products, we're offering solutions the same way that doctors offer to treat patients that are in pain.”
How do Digital Wealth Lab students get clients?
The Digital Wealth Lab Mentorship teaches marketing in stage four. Each student is matched, by personality, goals and the time they have, with one of seven ways to get clients, such as automated cold email, in-person sales, cold calling or content creation.
“What we try to do is match a student with a channel that's going to make the most sense for their personality type, goals, and time availability. Sometimes it's automated cold emails (setting up a system that can send thousands every month in the background), sometimes it's in-person sales, sometimes it's cold calling, sometimes it's content creation - point being there are 7 different ways in total and we find the best fit.”
What bonus skills does the Digital Wealth Lab Mentorship include?
The Digital Wealth Lab Mentorship ends with bonus skills in stage five, such as SEO, running paid ads, and growing Google Business Profiles.
Does the Digital Wealth Lab Mentorship skip the fundamentals?
No. The Digital Wealth Lab Mentorship gives mindset and decision-making, sales, and getting clients a stage of their own, next to the technical skills.
The point of the Digital Wealth Lab Mentorship is to have students walk away from the program as competent, independent business owners.
People also ask
How long is the Digital Wealth Lab Mentorship?
The Digital Wealth Lab Mentorship is a 6-month AI automation program. Students put in 5–10 hours per week, with multiple live coaching sessions with Bruno Souza each week.
Do I need to be technical or know how to code?
You do not need to be a developer. We focus on practical, no-code and low-code tools that allow you to orchestrate AI models, not build them from scratch. What matters more is your ability to think in terms of problems, solutions, and systems.
Is Digital Wealth Lab a course or an actual mentorship?
It's an actual mentorship. If you're accepted, you get access to a structured online curriculum covering everything from AI automation setup to sales to client acquisition. But that's just the foundation. On top of the course material, students get multiple live coaching sessions with Bruno each week. This isn't a "buy it and figure it out alone" program. You're getting direct access to someone who's actively running the business you're trying to build.
Who created Digital Wealth Lab Mentorship?
Bruno Souza. He runs Black Swan Media, an AI and SEO agency that helps local service businesses automate operations. He built this mentorship after scaling his own agency and now teaches 300+ students how to do the same thing.
Bruno Souza
Founder, Black Swan Media and the Digital Wealth Lab Mentorship
Bruno Souza runs Black Swan Media, an AI and SEO agency in Las Vegas that helps local service businesses automate operations, and teaches 300+ students in the Digital Wealth Lab Mentorship. He has worked in marketing since 2017; Black Swan Media started officially in 2019.
Last updated 20 October 2026