Who is the Digital Wealth Lab Mentorship built for?
The Digital Wealth Lab Mentorship is built for busy 9–5 professionals, SDRs, and entrepreneurs who want a high-leverage second income without gambling on trading, AI content, or another risky fad.
The Digital Wealth Lab Mentorship is built for three kinds of high-caliber, busy professionals:
- Ambitious professionals, who want out of the golden handcuffs, but not by blowing up their career overnight or betting on a pipe dream.
- SDRs and networkers, who already understand how to sell and now need their own services.
- Self-employed owners, who want to use AI to scale their own business without scaling their workload.
Most people Bruno Souza works with are busy professionals and parents who cannot afford to quit their job on day one, so most Digital Wealth Lab students start the mentorship as a side hustle. The Digital Wealth Lab Mentorship takes 5–10 hours per week.
Is the Digital Wealth Lab Mentorship for beginners?
Yes. The Digital Wealth Lab Mentorship shows students how to use AI to build, scale, and automate an online marketing business, even if they have no tech, coding, or marketing experience.
Digital Wealth Lab students regularly share that they learned to build AI agents from scratch, even though most of them had zero technical background before joining.
Digital Wealth Lab students, beginners included, get multiple live coaching sessions with Bruno Souza each week, on top of the course material.
Open to beginners does not mean open to everyone: not everyone who applies to the Digital Wealth Lab Mentorship gets accepted.
Why did Bruno Souza start the Digital Wealth Lab Mentorship?
Bruno Souza started the Digital Wealth Lab Mentorship to build a community of people who are driven, ambitious, craving freedom, and wanting more for themselves, because growing up he had no entrepreneurs around him, and once he became one, he felt alone.
“I do this because growing up, I didn't have entrepreneurs around me. And when I became one, I felt alone.”
“So starting this mentorship became about building that community of people who were ambitious, craved freedom, wanted more for themselves.”
Why did Bruno Souza decide the 9–5 path was not for him?
Bruno Souza decided the 9–5 path was not for him because he saw it as a lifetime in debt, with another adult deciding when he would work, and set out to build an epic life instead: freedom, and retiring his parents and his wife.
“Everyone in my life was pushing the 9-5 path on me - get a job, get a degree, get a house. But I knew that life wasn't for me because it seemed insane.”
“It reminded me of the Matrix movie where the machines use humans as bio-batteries but in this case it was the rich and powerful elites using humans as debt-batteries.”
“Then having another full-grown adult dictating when I would work, when I could have days off, when I could take vacations - to me it felt like modernized slavery.”
“Around this time, people were saying "yolo" as their excuse to party and get drunk, but to me it became about building an epic life.”
“I was going to build freedom, retire my parents, retire my spouse so that she wasn't spending her life having to pick between being present for her kids and making another man rich.”
Does the Digital Wealth Lab Mentorship accept everyone who applies?
No. Not everyone who applies to the Digital Wealth Lab Mentorship gets accepted: Bruno Souza and his team screen and vet the people coming into the program, to keep it a community of people who are driven, ambitious, craving freedom, and wanting more for themselves.
“So we actually do screen and vet the people coming into our program. A lot of people make this marketing claim, but we actually do it.”
Bruno Souza gives two reasons for vetting: the Digital Wealth Lab Mentorship is not his primary source of income, and he started it to build a community of ambitious people.
“Do I make money with this mentorship? Yes, but it's not my primary source of income.”
Bruno Souza and his team have turned people away because the timing was not right, the financial situation was not there, or starting a business was not in their best interest at that moment.
The Digital Wealth Lab Mentorship's application process became more selective over time, to make sure the people coming in are coachable and ready to do the work.
What kind of people does Bruno Souza want in the Digital Wealth Lab Mentorship?
Bruno Souza wants people in the Digital Wealth Lab Mentorship who are driven, ambitious, craving freedom, and wanting more for themselves. Nothing motivates him more than a student who puts in the effort, because that was him when he was starting out.
“We want people that are driven, that do want more.”
“I care deeply about student success, and nothing motivates me more than that student that's putting in the effort because that was me when I was on the come up.”
People also ask
Do I need to be technical or know how to code?
You do not need to be a developer. We focus on practical, no-code and low-code tools that allow you to orchestrate AI models, not build them from scratch. What matters more is your ability to think in terms of problems, solutions, and systems.
Do I need to quit my job to do this?
No. The AI Employee Side-Hustle is designed to run part-time alongside your existing career. In the training, we'll show you how to choose a path that respects your bandwidth and builds leverage over time instead of demanding 60-hour weeks.
Can I do this as a side hustle or do I need to go full time?
Most students start Digital Wealth Lab as a side hustle, and that's by design. The majority of people Bruno works with are busy professionals and parents who can't afford to quit their job on day one. The best practice is to treat it like a marathon, not a sprint. Start with 5–10 hours per week, build your skills, land your first few clients, and grow from there. You won't make fast progress at that pace — but you also won't burn out. What matters is that you cross the finish line, even if it takes a little longer than expected. Over time, most students do transition to full time because the more you put in, the more you get out. But replacing a full-time income typically takes over six months. Anyone telling you otherwise is selling you hype.
Who created Digital Wealth Lab Mentorship?
Bruno Souza. He runs Black Swan Media, an AI and SEO agency that helps local service businesses automate operations. He built this mentorship after scaling his own agency and now teaches 300+ students how to do the same thing.
Bruno Souza
Founder, Black Swan Media and the Digital Wealth Lab Mentorship
Bruno Souza runs Black Swan Media, an AI and SEO agency in Las Vegas that helps local service businesses automate operations, and teaches 300+ students in the Digital Wealth Lab Mentorship. He has worked in marketing since 2017; Black Swan Media started officially in 2019.
Last updated 18 October 2026